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Level 3 Media Industries – Content Creator Apprenticeship

  • WINDSOR COLLEGE
  • LEVEL 3

Course Overview

Apprenticeship standards are employer-led, meaning that employers can specify exactly what’s required from an apprentice in each specific role. Apprenticeship standards outline the skills, knowledge and behaviours required to carry out a certain job role, which are delivered and carried out both in the workplace, through teaching & learning and independent learning.

All the skills, knowledge and behaviours must be met for the apprentice to achieve their Apprenticeship. Some of these standards involve additional qualifications that must be completed in order for the apprentice to achieve the knowledge elements in full.

Role profile

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns. In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process. They are required to keep up to date with new technologies, platform developments and consumer trends.

Typical job titles may include- Content assistant, Content creator, Content producer, Junior content producer and Multimedia executive.

Course Code

Z22IW003

Entry Requirements

Apprentices without existing Maths and English qualifications will be supported to achieve Level 2 Functional Skills qualifications in these areas along...

Course information

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns. In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process. They are required to keep up to date with new technologies, platform developments and consumer trends.
Typical job titles may include- Content assistant, Content creator, Content producer, Junior content producer and Multimedia executive.

15 months (this does not include the EPA period)

Skills, knowledge and behaviours are assessed by competencies being displayed in the workplace, observations, employer feedback, assessor progress reviews, evidence collating and the employer enabling the apprentice’s job role to fulfil the requirements of the Apprenticeship.

On programme assessment will include various coaching and mentoring assessment methods. These assessments are designed to review the behaviours, knowledge and skills against set gateway criteria. In addition you, your employer and the college are required to maintain an off the job training log evidencing new skills and knowledge being learnt over the duration of the apprenticeship. The final grading of the apprenticeship will be carried out through an End Point Assessment, by an independent assessor.

Level 3 Media Industries – Content Creator Apprenticeship

This could also lead to progression for a level 4 apprenticeship in digital marketing and media.

On completion of this apprenticeship Content Creators may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Level 3

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